Sr. Public Relations Specialist

Colorado Springs, CO 80920, USA Req #1067
Tuesday, June 15, 2021
Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 600 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

The Sr. Public Relations Specialist position exists to advance the media and public relations efforts of the Communications team for Focus on the Family’s Marriage, Parenting, and Advocacy for Children departments. This position serves as a primary “face” of the ministry to mainstream and Christian media channels by proactively pitching story ideas featuring Focus spokespeople to media outlets and establishing and deepening contacts with both secular and Christian media to advance coverage goals. The position also handles interview coordination for Focus on the Family spokespeople. It initiates client contact, projects, and timelines, engages in strategic planning for the Communications team, conducts research for use in media interview prep, manages media lists and contributes to daily news roundup to further media pitching goals.

 

Essential Duties/Responsibilities:
 

Proactively reviews potential stories that are currently in the news to develop a Focus angle and persuasively pitch Focus spokespeople to media outlets

 

Demonstrates proven positive relationships with both secular and Christian media, utilizing key contacts, relationships, and expertise to position Focus prominently in national and regional media outlets and advance coverage goals

 

Intentionally cultivates and maintains new media relationships by regularly reviewing what specific journalists cover and initiating contact with relevant story ideas

 

Creates and executes book publicity plans for Focus published authors for print, radio, and TV

 

Pursues clients proactively to determine upcoming publicity needs on behalf of PR team

 

Engages in strategic planning with clients to further coverage goals for specific ministry initiatives

 

Seeks new and innovative ways to publicize Focus products, ministries, and events to the media

 

Takes incoming media requests for the PR team and other Focus ministries, coordinating those requests promptly and on deadline

 

Researches and writes external press materials including news releases, spokesperson bios, news pitches, correspondence and community material, and internally used content such as ministry talking points and spokesperson training materials

 

Serves as a ministry spokesperson

 

Provides media training for spokespeople

 

Executes publicity campaigns from start to finish

 

Coordinates media/PR events such as media campus press visits, news conferences and on-site interviews

 

Provides basic video taking and editing work for use in promoting Focus’ efforts

 

Creates media lists using research and online list builders

 

Engages reporters and news outlets with social media to deepen relationships and advance PR goals

 

Assists with internal communications when needed

 

Other Duties/Responsibilities:
 

Performs other duties, including but not limited to duties as assigned, some of which may include the development and creation of a variety of copyrightable works (e.g., print, photography, film, music, visual arts, etc.) for distribution in all media and formats (such as television, radio, internet, wireless, DVD, satellite and digital) on a world-wide basis, all of which shall be for the benefit of Focus on the Family

 

Managerial Breadth/Scope of Job:
 

Leads staff in director’s absence
 

Takes a leadership role in project management and generating new ideas for expanding impact

 

Working Environment/Physical Requirements:
 

Office environment
 

Occasional travel as needed
 

Occasionally will work events outside normal work hours

 

JOB QUALIFICATIONS/REQUIREMENTS

Character/Spiritual:
 

Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”


Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”


Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer


Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer


Engages in Christian ministry


Demonstrates behaviors aligned with FOF core values

 

This role is considered a Spokesperson for Focus on the Family and should represent Focus’ position and tone at all times

 

Personal Characteristics:
 

Is a strong team player with a positive, “can-do” attitude
 

High level of initiative
 

High level of energy and enthusiasm
 

Well-developed social skills that convey warmth and a genuine interest in people
 

Emotionally resilient and capable of handling pressure and rejection without inappropriate disappointment of personal reproach
 

Flexible; ability to multi-task and adapt to quickly-changing work demands
 

Trustworthy

 

Knowledge/Experience:
 

Bachelor’s Degree in Journalism or Communications, with a Public Relations emphasis preferred
 

Accredited in public relations (APR) or advanced degree a plus
 

Knowledge of AP writing style
 

4-6 years of related PR or marketing experience
 

Experience writing press materials
 

Knowledge of Microsoft Word, Excel, and PowerPoint, with knowledge of Apple Keynote a plus
 

Proven and established contacts with the media

 

Skills, Abilities, and Special Talents/Gifts:
 

Independent thinker and aggressive “seller” to internal clients and outside media contacts
 

Excellent attention to detail
 

Excellent organizational and time management skills

Self-motivated

 

Strong oral and written communication skills
 

Ability to handle multiple projects and meet strict deadlines
 

Highly skilled in use of computer hardware and software
 

Ability to create and edit video
 

Ability to lead, make decisions and work well without supervision


Ability to maintain a sense of perspective with humor under pressure and when confronted with shifting priorities

Ability to give and receive feedback

 

Understanding and appreciation of content and trends in marriage, parenting, and advocacy for children as they affect families
 

Understanding and appreciation of social and new media applications and their influence
 

Skilled at building rapport and strengthening relationships, both internally and externally
 

Ability to generate newsworthy angles and to create persuasive pitches

 

Stewardship Requirements:
 

Is wise and reliable with ministry resources during off-campus PR-supported events  
 

Pay Range: $54,841 to $64,769\Yr.   

   
Focus on the Family puts a high value on our team members and offers a unique benefit package.
 

Employees scheduled for 30 hours or more per week are eligible for:
 

  • Medical Plan
  • Dental Plan
  • Life Insurance
  • Disability Insurance
  • Flexible Spending Accounts

 

Employees scheduled for 20 hours or more per week are eligible for:


  • Legal Shield/ID Shield   

  • AFLAC
  • Retirement

  • Plan
  • Vacation Time

  • Sick Time
  • Holidays 
  • Service Awards 

 

Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.
 

Temporary employees are not eligible for benefits.

Helping Families Thrive! Focus on the Family is a 501c3 Christian Non-Profit Ministry.

Other details

  • Pay Type Salary
Location on Google Maps
  • Colorado Springs, CO 80920, USA