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Sr. Marketing Operations Manager

Beaverton, OR, USA Req #3219
Wednesday, November 17, 2021

SUMMARY

The Senior Marketing Operations Manager is responsible for architecting, executing, optimizing, and reporting of demand and lead gen programs/campaigns for the Corpay AP Automation and Commercial Card businesses. The ideal candidate has a passion for process, data, and reporting. This role will report directly to the VP of Marketing and work closely with the demand generation and partner teams to develop and build scalable integrated marketing campaigns to fuel the sales pipeline.

JOB DUTIES

  • Manage all global marketing processes for digital lead flows, campaign tracking, marketing automation systems, database health, and lead routing to align Field Engagement and Marketing
  • Responsibile for managing lead flows across the customer journey, and throughout the funnel
  • Manage all global marketing processes for digital lead flows, campaign tracking, marketing automation systems, database health, and lead routing to align Field Engagement and Marketing
  • Analyze the performance of marketing channels and create actionable optimization recommendations
  • Ensure compliance to current and impending digital marketing industry regulations (GDPR, CCPA, CAN-SPAM, etc) and marketing best practices, deliverability of outbound marketing emails (technical components SPF records, DKIM records), and monitoring sender reputation for marketing.
  • Document processes and train other team members to execute programs in Marketo and other technologies within tech stack.
  • Manage and align marketing tech stack including researching, evaluating, selecting, integrating, and customizing new technology platforms to optimize campaign execution and performance against strategic marketing goals. Performed in collaboration with marketing leadership and SOPs when relevant.
  • The ideal candidate for this role is a self-starter with a performance marketing background who thinks creatively and analytically to drive growth.
  • Own and evolve the use of Marketing Automation, Salesforce.com, events, ABM, and other key tools in the B2B tech stack
  • Build out workflows and integrations between Marketing Automation and Salesforce.comto evolve lead management processes
  • Develop tracking methodologies and taxonomies to measure marketing performance, which informs and optimizes marketing investments in channel strategy across advertising, web, search, social, email, events, and more
  • Develop a high-performing Demand Center of Excellence to support strategic marketing initiatives with expert tactical execution
  • Translate marketing requirements into process solutions
  • Other duties as assigned

EDUCATION AND EXPERIENCE

  • Minimum 7 years B2B or SaaS marketing automation experience – Marketo certification preferred.
  • Advanced experience with Salesforce.com. Understanding of Salesforce capabilities and the ability to articulate requirements to the Salesforce admin team. Proven experience building Salesforce reports and dashboards to show marketing program success and pipeline contribution.
  • Experience with sales and marketing technology - Marketo, marketing attribution tools, etc.
  • Proven analytical and strategic experience and are able to develop and implement creative solutions to operational challenges
  • Team player with the ability to succeed in a large, highly collaborative, cross-functional organization
    • Account Payable Automation, Financial Technology or Payment Industry experience preferred.
    • Expertise with web analytics (ideally Google/Adobe Analytics) tools
    • Advanced Excel (pivot tables, macros, etc.)
    • Prior experience building and maintaining reporting dashboards; flexible in data source and tools used

KNOWLEDGE, SKILLS AND ABILITIES

  • Full understanding of the lead lifecycle – Ability to diagnose and modify existing funnel or scoring programs to support new business objectives.
  • Reporting and Analytics – Use modern marketing attribution tools such as Bizible or Rampmetrics to report on marketing effectiveness and ROI. Take data from multiple systems to normalize, and give context and prepare for presentation to the executive team. Ensure advanced reporting is aligned with Salesforce.com reports.
  • Idea Fluency and Originality/ Problem Solving - Exceptional problem-solving skills, with ability to identify and drive win-win solutions. The ability to come up with a number of solutions to a given marketing or company need. Ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
  • Comprehensive understanding of content marketing – including lead generation best practices, gated assets, content resource hubs, and landing page templates.
  • Ability to own the MarTech stack – including vendor management & integration into existing platforms.
  • Email marketing development - Experience developing email marketing templates and understanding the limitations of developing for email.
  • Experience in HTML & CSS a plus – ability to do some light editing of landing page, website or email markup and styling.
  • Administrative — Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records in a database, and other office procedures and terminology.
  • Time and Task Management — Managing one's own time and the time of others. Ability to manage multiple projects and requests, prioritize, and set proper expectations to the team.
  • English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar. Communicating effectively in writing as appropriate for the needs of the audience. Talking to others to convey information effectively. Understanding written sentences and paragraphs in work related documents. Professional-level written and verbal communication skills used for interaction and documentation.
  • Active Listening and Speaking— Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times. Talking to others to convey information and procedures effectively.
  • Service Orientation and Social Perceptiveness— Actively looking for ways to help people while being aware of others' reactions and understanding why they react as they do.
  • Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
  • People and Inclusion —Always striving to drive our business forward by positive and direct communication, collaboration, respect, acceptance and professionalism. Understanding how to give and receive feedback, manage conflict positively and work productively with others to solve problems.

WORK SCOPE AND CONTEXT

  • Job is focused on specific area of business with established practices and procedures; job affects all roles and activities. Must work with operational timeframes but be flexible to changing priorities. Responsible for ensuring technical procedures and compliance standards are met.
  • Decisions are made within scope of expected knowledge, are moderate to complex in nature and are used to develop systems for others. Decisions and results affect all departments, business decisions, payments and customers or vendors.
  • Work affects flow, information, process, work and decisions of others; and is operational and strategic in nature.
  • Job has no supervisory responsibility. Requires teamwork, deep technical skills, analysis and knowledge and application of data.
  • Contacts are made inside the organization. Internal contacts include the Marketing, Sales, and other Engineering teams, leads and managers.
  • Position requires contact with others - in meetings, by phone or by email. Interactions focus on data collection, problem solving, needs analysis and information exchange. Interactions are initiated both in person or electronically.
  • Information exchange may include confidential or sensitive information. Technical development, strategic movement and problem-solving are primary objectives of this position.
  • Normal office working conditions. Work requires regular sitting/standing at a desk, working with a computer. Job may require hours that exceed 8 hours per day and 40 hours per week during peak periods.


JOB ZONE

Marketing/Technical

Progression: Manager: Team Lead: Director Marketing Operations

About the Company:

FLEETCOR Technologies, Inc. (NYSE:FLT) is a global leader in business payments. We simplify the way businesses manage and pay their expenses. Our portfolio of brands help companies automate, secure, digitize and control payments to, or on behalf of, their suppliers and employees. Our payment solutions cover four primary expense categories: Payables, Tolls, Fuel, and Lodging. We serve businesses, merchants and partners in North America, Latin America, Europe and Asia Pacific. For more information, please visit FLEETCOR.com.

Founded in 2000 and headquartered in Atlanta, Georgia, FLEETCOR generates more than $2.6 billion in revenue. We employ more than 8,000 valued associates worldwide.

FLEETCOR enjoys global recognition including:

  • Forbes Global Growth Champion – FLEETCOR is one of the 250 fastest growing companies in the world as determined by Forbes and Statista
  • Forbes World’s Most Innovative Companies – FLEETCOR has made this prestigious list of leading innovative companies 4 years in a row!
  • Fortune 1000 Company – FLEETCOR was one of the largest movers in the new rankings of the largest companies in America, ranking #872
  • S&P 500 – In 2018, FLEETCOR joined the S&P stock index comprised of the 500 leading US stocks based on market cap (company value)

FLEETCOR has a culture founded on integrity, collaboration, innovation, execution, and people. This offers each employee the opportunity to ‘thrive & grow’ through career development, volunteer, community, and wellness initiatives, which allows each individual to create a balance between professional goals and personal achievement.

FLEETCOR’s COVID-19 Hiring Guidelines:

Due to COVID-19, most of our employees are temporarily working from home. In addition, FLEETCOR implemented a virtual interviewing and hiring process, engaging with talent by phone or video and onboarding new employees remotely. We value the safety of each member of our community because we know we’re all in this together.

Equal Opportunity/Affirmative Action Employer:
If you need a reasonable accommodation for any part of the employment process, please contact your local Human Resources Business Partner and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to.

For more information about our commitment to equal employment opportunity and pay transparency, please click the following links: EEO and Pay Transparency.

#LI-LG1

About the Company:

FLEETCOR Technologies, Inc. (“FLEETCOR”) is a leading global provider of business payment solutions. We help companies of all sizes control, simplify and secure payment of various domestic and cross-border payables using specialized payment products. We serve businesses, partners, merchants, consumers and payment networks in North America, Latin America, Europe, and Asia Pacific.

  • $2.4B Annual Revenue
  • 600,000 Directly Served Business Clients
  • 2.6B+ Transactions per Year
  • 8,400+ Employees

(as of December 31, 2020)

Our payment solutions provide our customers with a payment method designed to be superior to and more robust and effective than what they use currently, whether they use a competitor’s product or another alternative method such as cash or check. We group our payment solutions into five primary categories: Fuel, Lodging, Tolls, Corporate Payments and Gift. Each category is unique in its focus, customer base and target markets, but they also share a number of characteristics:  customers are primarily businesses, have recurring revenue models, have specialized networks which create barriers to entry, have high margins, and have similar selling systems.


FLEETCOR enjoys global recognition including:

  • Forbes Global Growth Champion – FLEETCOR is one of the 250 fastest growing companies in the world as determined by Forbes and Statista 
  • Forbes World’s Most Innovative Companies – FLEETCOR has made this prestigious list of leading innovative companies 4 years in a row!
  • Fortune 1000 Company – FLEETCOR was one of the largest movers in the new rankings of the largest companies in America, ranking  #872
  • S&P 500 – In 2018, FLEETCOR joined the S&P stock index comprised of the 500 leading US stocks based on market cap (company value)

Our Vision

Despite many advances in our industry, the majority of business payments are still made with outdated and inferior payment methods, such as checks and cash. We envision a business world where every purchase is controlled, every payment is digital, and every payment-related decision is well-informed. In this future paperless state, payments will require little to no time to manage, leaving companies with more time for what matters most: activities that grow their businesses.

Our Mission

FLEETCOR’s mission is to provide businesses with a better way to pay, by replacing outdated payment methods such as checks and cash, and displacing the incumbent providers of those methods. Through the digitalization of payments, we create and support robust ecosystems which benefit all participating constituents: payment-making customers, payment-accepting merchants, tax-collecting governments, and FLEETCOR.


Our Strategy

FLEETCOR is a growth company, and we employ a simple three-prong strategy for growing our business:

  • More Customers. We invest more than $200 million per year in sales and marketing, predominately focused on new customer acquisition. We continue to scale existing sales channels and headcount, enable our sales people with demand generation and other tools, and launch new distribution channels both internally and through partners such as ERP software providers, telematics companies, and banks. We will also grow our customer base inorganically through acquisitions.
  • More Spend. We seek to leverage our existing customer relationships and capture greater share of their business payment expenditures. As such, we have developed various “beyond” initiatives, where we extend the utility of an existing payment product without degrading the core value proposition of the original product. As such, a customer can “buy more stuff” without sacrificing the controls and reporting which attracted the customer to our product to begin with. For example:
    • Our Fuel card customers can enable their cards to allow non-fuel purchases relevant to their business, like allowing a painting crew to buy supplies at a home improvement store, so they can finish the paint job.
    • Our Toll tag customers can use their in-vehicle RFID tags to make other “on the go” purchases like parking, fuel and fast-food.
For our customers, these product extensions reduce payment friction, saving them time and operational headaches. For FLEETCOR, these product extensions can increase our share of wallet with existing customers and can increase our products’ appeal and applicability to previously-unserved customer segments (e.g., non-toll urban dwellers). We also create new product offerings, developed internally or in conjunction with partners, to cross-sell to our existing customer base.
  • More Geographies. We continue to seek attractive entry opportunities in major international markets, which we intend to pursue through acquisitions and partnerships.
Our Commitment to Diversity, Equality, Inclusion, Belonging


Together we can foster true belonging. We know different ideas, perspectives and backgrounds lead to better innovation and results. We are therefore committed to building and nurturing a culture of diversity, inclusion, and belonging by:

  • Welcoming people of different backgrounds, cultures, ethnicities, genders, and sexual orientations;
  • Empowering our people to share their experiences and ideas through open forums and individual conversations; and
  • Valuing each person’s unique perspectives and individual contributions.

Embracing diversity enables our people to “make the difference” at FLEETCOR.
 

Our Values

FLEETCOR’s culture reflects our history of fast growth and our continued drive for results. Our entrepreneurial spirit remains strong across our global workforce, and we reinforce these principles in our five core values:

  • Innovation: Figure out a better way
  • Execution: Get it done quickly
  • Integrity: Do the right thing
  • People: We make the difference
  • Collaboration: Accomplish more together

These values guide all of our employees and are infused in all aspects of our Company.  We are, as a team, united through these shared values and our mission to provide “a better way to pay.”

Our values foster an inclusive culture through the expectation that all employees will treat each other with respect and appreciate the diversity of identities, thoughts, backgrounds and styles. Our commitment to fostering an inclusive culture has never been more essential than in this moment of national reflection. We must always celebrate the diversity of our company and our communities.

We strongly believe that the quality and diversity of our workforce provide FLEETCOR with a competitive advantage, and that our problem-solving and solution-building efforts are greatly enhanced when we harness the collective thinking of a diverse group of people with unique experiences and perspectives.

FLEETCOR’s COVID-19 Hiring Guidelines:

Due to COVID-19, most of our employees are temporarily working from home. In addition, FLEETCOR implemented a virtual interviewing and hiring process, engaging with talent by phone or video and onboarding new employees remotely. We value the safety of each member of our community because we know we’re all in this together.

Equal Opportunity/Affirmative Action Employer:

FLEETCOR is an Equal Opportunity Employer. FLEETCOR provides equal employment opportunities to all employees and applicants without regard to race, color, gender (including pregnancy), religion, national origin, ancestry, disability, age, sexual orientation, gender identity or expression, marital status, language, ancestry, genetic information, veteran and/or military status or any other group status protected by federal or local law. If you require reasonable accommodation for the application and/or interview process, please notify a representative of the Human Resources Department.

For more information about our commitment to equal employment opportunity and pay transparency, please click the following links: EEO and Pay Transparency.

Other details

  • Job Family Managers
  • Job Function MANAGEMENT_NONSALES
  • Pay Type Salary
  • Employment Indicator Employee
  • Required Education Bachelor’s Degree
Location on Google Maps
  • Beaverton, OR, USA